So what is, if you all transport in the world, but nobody No & 39; still buy something? Convert visitors d & 39; a website in a buyer & 39; what is called a transformation to figure d & 39; business on the World Wide Web, and c & 39; is precisely the next step. Imagine that you spend a lot of money & 39; in marketing and noticed, your number of visitors is increasing significantly. Suppose by visitors on your website, 1% d & 39; between them is a purchase. That & 39; is not evil, with an increase in the volume of traffic expected monthly sales to rise just as good. However, if your site & 39; n is not very convincing d & 39; buy, you& 39;ll connect the mark of 1% in the long term and, in essence, wasting sale dollars.
Now we will be presenting, on some aspects of your site more attractive to a buyer. But if & 39; increase in traffic gives you the possibility of additional income. Even if you do conversions d & 39; increase by 2%, you just double your winnings without spending more money & 39; in marketing. There are here to find ways intelligent three for the online distribution of conversions:
1. Using effective navigation. It was conceived as customers. Find all the links that are needed & 39; d & 39; a purchase, or it takes some research? CART things like buttons should be very clearly and each application. Do not go to a client seeking a way & 39; s & 39; money on your site, rather than simply for her!
2. Do you accept visitors, wherever they wish. We know that fewer clicks and it lasts until & 39; to buy something, the more chance there is somebody & 39; One is to purchase & 39;. Many pay-per-click is not in the countryside and, therefore, losing on business. If advertising Nike golf equipment, make sure that the link leads directly to customers of Nike Golf, instead of teaching & 39; home page. In this way the products of your choice directly to customers and research & 39; n is not necessary. The same applies & 39; s strategy for & 39; e-mail marketing or other & 39; links for your site.
3. Make sure the bids and basic information such as sending & 39; are free on each page and easy to recognize. Specially natural traffic search engines, you can not assume that everyone arrives on the home page & 39; and continues logically by the site. The potential customer can impact directly on each page, including a detailed analysis of the product. Your online security symbols, quotations, your slogan or Unique Selling basic position should be properly recognize and understood.
These are three elements that each site must be d & 39; compel visitors to buy or something . There are analytics programs available to tell you exactly what people do on the ground and d & 39; identify problem areas that could occur. D & 39; analysis can help professionals precisely for these causes in general and also on the next stage of & 39; better conversion for the repatriation of customers, new customers, those who came from Pay-Per - Click, offers, etc., using modern A / B and tested the multi-variant techniques. Given that the conversion rates are too high, you should always try to improvement.
Alison Linde is a man & 39; Affairs WSI Consultant, & 39; a leading business support in case of success row. As the owner of its local franchise, it offers services Santa Clarita e-commerce improvement of the conversion, Webdesign, & 39; search engine optimization, e-mail marketing and more for Santa Clarita Valley and Los Angeles businesses.
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